Director of Communications

Deadline: 
Wednesday, May 1, 2019
District/Organization: 
Oakridge Public Schools
Position Details: 

OAKRIDGE PUBLIC SCHOOLS

MUSKEGON, MI  49442

INTERNAL/EXTERNAL EMPLOYMENT OPPORTUNITY

April 15, 2019

DIRECTOR OF COMMUNICATIONS 

Looking for someone to provide leadership, direction, and execution of internal/external district communication, including print/digital publications, social media, and community relations ensuring cohesiveness and consistency with the District’s Strategic Plan. Provide executive support to the Superintendent in areas of community engagement, document/presentation preparation, crisis communication, event planning, and special project/program support.  This position involves considerable interaction and collaboration with District employees, parents/guardians, students, and external community partners, including businesses, government/non-profit agencies, donors, alumni, and media.

EDUCATION, EXPERIENCE, ABILITY

  1. Prefer Bachelor’s degree with major in communications or related area. 
  2. Prefer minimum 3 years of experience in marketing, print/direct mail, publications, graphic design, and creating content for a variety of digital platforms such as websites, social media, blogs, and/or podcasts, including videography and photography.
  3. Must have excellent strategic, informational, and persuasive writing skills.
  4. Prefer experience working in schools and/or public sector.
  5. Prefer experience in leadership and meeting/event planning.
  6. Ability to develop and execute strategic communication plans for organizational programs and services.
  7. Ability and desire to continuously learn and develop a broad communications skillset.
  8. Ability to understand diverse community demographics and positively impact perceptions and relationships with skilled public relations and communications.
  9. Ability to work in a fast-paced work environment managing multiple projects with shifting priorities and competing deadlines.
  10. Ability to speak comfortably and relate to small/large groups of staff and community members.
  11. Ability to interact and work effectively with diverse students and colleagues; to communicate across cultures with an open and inclusive approach.
  12. Ability to drive efficiency improvements in office systems, work flows, and processes.
  13. Ability to actively participate in the life of the District by being a visible presence at meetings, events, productions, and extra-curricular activities.
  14. Ability to attend weekend and weeknight duties and possible on-call emergencies.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

The Director of Communications will be expected to:

  1. Design, create and implement a comprehensive marketing and communications strategy that incorporates and assesses impact on all audiences and stakeholders. Develop a work plan, based on a data-driven strategy, for each school year that includes a calendar of events, activities, communications, and publications.  Oversee the production of a variety of materials meant to increase the school's visibility and enhance the public's perception of the school.
  2. Develop messaging to communicate the impact of mission-based work while promoting and appreciating the employees providing the programs and services.
  3. Develop and execute an outreach strategy to engage families in partnership with staff.
  4. Partner with leadership in all departments to ensure brand and message quality and consistency across all media, programs, and channels.
  5. Develop meaningful relationships with local and state-wide media, including the promulgation of press releases. Develop a portfolio of news and feature stories to place on a regular basis. Manage all messaging on behalf of the school in the media. 
  6. Manage the department budget to maximize the investments in marketing and communications. Gather competitive bids for all contracted work. Oversee the work of print vendors and other external partners in the production of materials.
  7. Review and revise an effective crisis communications plan and ensure understanding across all departments and stakeholders.
  8. Oversee the physical representation of the brand inside school facilities.
  9. Engage in professional development in order to remain current in best practices of district communications, emerging social media technologies, and effective marketing strategies, as well as the changing interests of prospective audiences and the changing landscape of public education.
  10. Participate actively in the work and success of the leadership team and staff to provide support for all school events and activities as appropriate.
  11. Design donor communications, solicitations and engagement opportunities to promote fundraising/sponsorship revenue.
  12. Coordinate maintenance of District’s website; pursue ADA compliance and monitor search engine optimization metrics.
  13. Develop and implement major information campaigns for district elections or events.
  14. Lead employee recognition and appreciation efforts.
  15. Identify emerging opportunities for strategic communications to reach key audiences.
  16. Evaluate public attitudes, promote district programs and initiatives to the community, and execute a plan of action to deepen the community trust and partnership. 
  17. Administer special projects as assigned by Superintendent.
  18. Recruit, train, and support volunteers needed for district activities.
  19. Serve as United Way fundraising coordinator for district.
  20. Coordinate start of school year staff orientation and breakfast.
  21. Prepare and participate in orientation of new employees.

INTERNAL/EXTERNAL APPLICANT PROCEDURE:  Please apply through our online application system at www.oakridgeschools.org to complete an online application.  Additional required documents must be uploaded including a cover letter, resume, most recent evaluation, three references, and university transcripts.

HOURS OF WORK:  Full time, 52 weeks per year (Benefits:  vacation time, full family insurance, pension)

DEADLINE FOR APPLYING:    May 1, 2019 or until filled.

SALARY:    Commensurate with experience

STARTING DATE:   June 1, 2019 or as soon as feasible.

 

Email: 
jhancock@oakridgeschools.org